The production of plush toys manufacturers gradually on the rise of Chinese toy market

China has always been a " world toy factory ", along with the rising cost of Chinese toys, toy exports more is to let the whole world toy makers look to China 's toy production enterprises. Moreover, China's one-child policy deployment plush toys processing, as well as the population and wealth of the community is growing, China toy market has been gradually rising, in the near future, China toy consumption will create a huge emerging toy market.

The total size of more than 1trillion yuan in Chinese infants and young supplies market, has become one of the goals of toy business development. On one hand, with the plush toy manufacturer in the development of economy and the improvement of people's living standard, people's consumption consciousness in change, parents should pay more attention to the role of toys in children's growth. Reportedly, the United States of America Yingtong economy, the toy was accounted for 50%, while the Chinese baby economy the proportion in 5% the left and right sides, which belongs to cultural differences. Toys for American children is a daily necessities of life, while in China, the toy is still belong to the" pure consumer goods" ranks, only when the" Essentials" meet, only " consumer" craving. But in recent years the Chinese increasingly influenced by western modern civilization education idea influence, treat toy attitude is changing quietly. It's all in driving toy consumption growth potential rolling forward.

Huge population determined toy demand high

According to the UN issued China's 267000000 children population computation, the Chinese toy market space of about 19000000000 yuan, if the global symmetry degree of estimate, China toy market space can be reached 65000000000 yuan, up to3.5 times the space to improve. If the 0estimate, China toy market space can be reached 190000000000 yuan, and another 10times of space. As a result of the modern family most young couples to have only one child, parents are willing to spend on them. According to a survey, in the purchase of learning tools and toys, is a 59% children decide, for entertainment, the children decide the proportion is more than 50%. China 's huge population base determined toy plush toys customized market demand will continue.

The production of plush toys manufacturers baby toys market sales of the rapid rise in the proportion of

In recent years, the baby industry in the toy products sales so play look forward to surprise, although the toys in the baby industry eat, wear, use, play in the category sales accounted for only 5%, but sales of toys on the increase, reportedly, domestic milk powder brands used annual gifts toys in30000000yuan. In twenty-first Century, China in the times of the baby boom, Chinese parents are basically after 80, they for the healthy growth of children seriously more, eat, wear, is not the consumer burden on parents, children play with the increase of consumption investment, baby toys market sales increased, also like in reason.

And this happens behind, the main reason is that the parents of the child for toy products in the change of consumption concept, is an infant industry operators, preschool and kindergarten emphasize" parent-child education"," game education" results : the toy is the game tools, toys for children with air and water. Indispensable, to children to buy toys will become a regular consumer behavior, Chinese baby toy market is rising.

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